At Seaport Scoop, every scoop tells a story! Founded by an entertainment journalist with a passion for crafting memorable experiences, Seaport Scoops offers a delightful escape into the world of refreshing ice cream set against the backdrop of Boston's vibrant seaport. At Seaport Scoop, we believe in cherishing the memories spent with a scoop of our delicious handcrafted ice cream and making new ones, too.
In a city like Boston, nostalgia and tradition ring true with a vast audience, but with a modern twist, welcomes the masses. Seaport Scoop hopes to remind every customer of summer evenings by the shore, whether a new visitors or New England local, welcoming all to have a classic cup in the city. Enjoy as we explore the brand.
The logo features a classic font and illustrated scoop of iced cream. The secondary logo features simplified type to replicate a nautical rope and a confining circular border. Both logos employ the scoop to demonstrate the singular goal of the shoppe; be able to offer any visiting customer a refreshing memory over a good scoop of iced cream.
Blue is a primary color often associated with calmness, serenity, and stability, while the warm colors, a shade of red lightened to pink, represents energy, passion, and vibrancy, creating a striking contrast when used together in design or art. Together, their tones remind of refreshingly bright summers.
The following elements are what represent Seaport Scoop outside the shoppe and beyond our dock. These would be produced in bulk to promote the brand and attract the target audience.
These are examples of potential to go containers or cartons of iced cream. They combine variations of the patterns and elements, and feature the primary logo.
This 16 page booklet offers a comprehensive guide outlining the standards to maintain the Seaport Scoop brand design, language, and formatting across any visual applications.
